Content Policy
Why This Policy Exists
Pradeshik is a hyperlocal marketplace that connects everyday shoppers with neighbourhood vendors. To keep the platform safe and trustworthy for families, vendors, and the broader community, we maintain clear rules about what content — products, images, descriptions, and messages — may appear on Pradeshik.
This policy applies to all users (shoppers and vendors) and to all content submitted through the app, web portal, or any API. Violation may result in content removal, account suspension, or referral to law enforcement.
1. Prohibited Products
The following categories of products may not be listed, sold, or offered on Pradeshik under any circumstances:
1.1 Weapons & Dangerous Items
- Firearms, pistols, revolvers, rifles, shotguns, or any part thereof (barrels, stocks, receivers)
- Ammunition, cartridges, bullets, or propellants
- Silencers, suppressors, or illegal weapon modifications
- Explosive devices, grenades, IEDs, or materials primarily used to make explosives
- Knives or bladed weapons sold or marketed for use against people
1.2 Controlled Substances & Drugs
- Narcotics or psychotropic substances prohibited under the NDPS Act, 1985 (cocaine, heroin, methamphetamine, opium, marijuana, cannabis, MDMA, LSD, fentanyl, morphine, etc.)
- Prescription medicines sold without a valid prescription or FSSAI/CDSCO authorisation
- Drug paraphernalia marketed for drug use (pipes, needles, rolling papers sold with drug references)
1.3 Adult & Sexual Content
- Products described or marketed using sexual, pornographic, or explicit language
- Items whose primary purpose is pornographic or explicitly sexual
- Services offering escort, prostitution, or sexual entertainment
1.4 Counterfeit, Stolen & Fraudulent Goods
- Counterfeit or replica goods misrepresented as genuine branded products
- Products known or suspected to be stolen
- Goods smuggled into India in violation of customs laws
- Goods that infringe a third party's trademark, patent, or copyright
1.5 Hazardous & Regulated Items
- Chemicals or materials classified as hazardous without appropriate regulatory clearance
- Products without required FSSAI, BIS, or other mandatory Indian regulatory approvals
- Live animals or products derived from endangered species (CITES violations)
- Human organs, blood, or biological material
1.6 Other Prohibited Items
- Gambling equipment or lottery tickets
- Surveillance or tracking devices marketed for covert use
- Hacking tools, malware, or services intended to compromise systems
- Any product whose sale is otherwise prohibited under Indian law
2. Prohibited Images
All images uploaded to Pradeshik — whether product photos, shop banners, or profile pictures — must comply with the following rules:
| Not Allowed | Why |
|---|---|
| Nudity or sexual imagery | Violates Google Play policy and Indian IT Act |
| Graphic violence, gore, or dead bodies | Harmful to users, especially minors |
| Firearms or explosives shown threateningly | May normalise or promote illegal items |
| Illegal drugs or paraphernalia | Promotes prohibited activity |
| Hate symbols, extremist imagery, or flags of banned organisations | Incites hatred or violence |
| Images of minors in inappropriate contexts | Zero tolerance — immediately referred to authorities |
| Misleading product images (e.g. a luxury brand photo for an unrelated item) | Constitutes fraud |
3. Prohibited Text — Listings, Descriptions & Messages
Product names, descriptions, announcements, and chat messages must not contain:
- Profanity or abusive language in any Indian or international language
- References to prohibited products (narcotics, firearms, adult content)
- Threats, harassment, or targeted abuse directed at any individual or group
- Discriminatory language based on religion, caste, gender, sexuality, disability, or ethnicity
- Misinformation about health, safety, or product efficacy
- Spam, unsolicited advertising, or chain messages
All listing text is scanned automatically at submission time. Content matching our blocklist is flagged for review and may be rejected or removed.
4. Chat & User-Generated Content
Pradeshik provides a direct messaging feature between shoppers and vendors. All chat messages are subject to this Content Policy. Additional rules for chat:
- Do not send unsolicited commercial messages or spam to other users
- Do not use chat to arrange the sale of prohibited items
- Do not share explicit images, links to adult content, or malicious URLs
- Do not use chat to harass, threaten, or impersonate another person
5. How We Enforce This Policy
5.1 Automated Detection
Every piece of content submitted goes through multiple automated checks before it appears on the platform:
| Check | What It Catches |
|---|---|
| Keyword blocklist | Profanity, drug names, weapon names, adult terms in listing text |
| Prohibited category filter | Product names or descriptions referencing banned item categories — rejected immediately |
| AI image scan (Gemini Vision) | Nudity, sexual content, graphic violence, illegal drugs, hate symbols in uploaded photos |
| Price anomaly detection | Listings with prices outside normal retail ranges (flagged for review) |
5.2 User Reporting
Any user or vendor can report a product, announcement, or vendor profile that violates this policy. Reports can be submitted via the Report option in the app. Reports reaching a threshold of 3 or more are automatically escalated for priority review.
5.3 Human Review
Our moderation team reviews all flagged content. Reviewers may take the following actions:
| Action | When Used |
|---|---|
| Content removed | Single piece of prohibited content, first offence |
| Content hidden pending correction | Ambiguous content that may be corrected by the vendor |
| Formal warning issued to vendor | Repeated minor violations |
| Account suspended | Serious or repeated violations, or any listing of weapons/drugs/CSAM |
| Referral to law enforcement | Content involving illegal weapons, narcotics, CSAM, or credible threats |
6. Consequences of Violations
- First violation — Content removed, warning issued
- Second violation — Content removed, 7-day account suspension
- Third violation — Permanent account suspension, ineligibility to re-register
- Any listing of weapons, narcotics, CSAM, or credible violence threats — Immediate permanent suspension and referral to authorities, regardless of prior history
Suspended vendors forfeit any remaining subscription period without refund, as per our Terms & Conditions.
7. Appeals
If you believe your content was removed or your account was suspended in error, you may appeal within 14 days of the action by emailing:
Email: admin@pradeshik.in
Subject line: Content Appeal — [your registered phone number]
Response time: 5 business days
Include a description of the content, why you believe it does not violate this policy, and any supporting evidence. Appeals are reviewed by a team member who was not involved in the original decision.
8. Reporting Prohibited Content
To report a product, vendor, or message that violates this policy:
- In the app: Use the Report button on any product listing or the ⋮ menu in a chat conversation
- By email: Send details to admin@pradeshik.in with the subject line Content Report
We do not share reporter identities with the reported party. All reports are treated confidentially. False or malicious reports may result in action against the reporting account.
9. Child Safety
- Any content that sexualises minors (CSAM) is immediately removed and reported to the Cyber Crime Cell and NCMEC
- The app is rated for users aged 18 and above
- We do not knowingly collect personal data from users under 18
10. Changes to This Policy
We may update this policy as the platform evolves or as legal requirements change. Material changes will be communicated via an in-app notice and by updating the "Last Updated" date above. Continued use of Pradeshik after a policy update constitutes acceptance of the revised policy.
11. Contact
21, Rishabh Vihar, Modinagar, Ghaziabad, UP - 201204
Email: admin@pradeshik.in
Phone: +91 98215 00220